As you will undoubtedly have experienced yourself, when you visit a website that is slow, visually or functionally over complicated or perhaps feels dated, your instinct is likely to be to move on and look for something else. Your website will frequently be the first occasion that a prospective client interacts with you and first impressions are crucially important, just as they are in face-to-face meetings. The last thing you want to do is be remembered for an irritating, slow, stagnant website.
The uncomfortable truth these days is that your imagery alone may not get you the jobs you want or deserve. The edit, design and navigation functionality of your website is vital when it comes to attracting and keeping the attention of a prospective client for long enough for them to be impressed by your offer.
From my years critiquing and helping photographers update and create effective websites, here are some essential considerations:
First things first: Establish what type of photographer you are - is it fine art, corporate, commercial, editorial, social, etc? Equally important is understanding your intended client base. If you struggle with this, think about the intersection of what you like to shoot, what you’re good at shooting and where the commercial opportunities lie for someone with your skills, interests and expertise.
These considerations are essential before you embark on marketing in any way as they will have implications on the messaging, design and gallery categories you will chose to emphasise and clarify your offer. You need to be able to ‘speak’ to your clients in a way they relate to, connect with and would expect.
PhotoDeck® is a platform to build and host Photography Websites for Photographers. It includes advanced photography e-commerce to sell photos online, or build an own stock photography website. Each website includes secure client galleries allow to deliver photos online in high resolution. Website hosting and photo hosting are included in all plans. Video hosting is also available.
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