As you build your website or business, it's important to know who your customers are. The more information you can capture about your visitors, the better you can target your content to your audience. Here are a few things you can do to make sure you're not left in the dark.
The first and easiest step is to use the Statistics page, available directly from your dashboard. This will allow you to see an overview of visitors, searches, and price lookups of your product. You can use this information to get a better understanding of what your visitors are interested in.
Another thing you can do is to integrate your website with a dedicated analytics service such as Google Analytics, StatCounter, or Facebook. You can connect your analytics accounts to your PhotoDeck website easily via My Website / Setup / Analytics & site verification. Some of these services also track device an browser information, as well as where on a particular page visitors were active.
Capturing Email Addresses
Beyond analytics and statistics, one thing you may really want is a visitor's email address. In order to get signups on your website, you'll need to create some incentives.
For example, you could set up a gallery with free high-resolution downloads. In your gallery's authorizations panel, enable free 1-click downloads, and choose the method "via cart." This will let visitors get the image for free, but they will need to go through the checkout process and leave their information with you.
Another incentive could be a valuable newsletter with interesting content or offers for subscribers. There are many powerful third-party services available, but your Pro/Studio membership already comes with an easy-to-use mailing facility.
Using a combination of website analytics tools and email capture methods, you should be able to get a good understanding of who your visitors are and what they're doing on your website.