When you're uploading images to your PhotoDeck website, all embedded IPTC metadata is automatically imported along with it. But how much time and effort should you spend on metadata? And which fields are most important for your website?
The title is arguably the most important metadata field. Giving your images a title is important because it's what we show in the browser bar in the enlarged image view. If no title is present, the description field will be used instead. Without a title or description, the filename will be displayed, and while that may be fine for a proofing gallery, it's not the best option for a portfolio gallery. It also helps search engines better determine the relevance of your image for search results.
The description field is a great opportunity to use some strong, relevant keywords to help search engines more accurately index your image pages. It may be worth taking the time to write a sentence or two about each of your portfolio images. If you're diligent about the description field, it may help you achieve better search engine rankings.
Keywords are often misunderstood and misused. We frequently see members add dozens of keywords to their images in hopes of climbing up the search engine rankings. In truth, most modern search engines, including Google, do not look at the keywords at all. For SEO purposes, it simply makes no sense to spend time adding keywords. However, the keywords are used in your internal site search. If you're building a stock image library, they could be a valuable tool and certainly worth the effort.
OTHER METADATA FIELDS
Additional metadata fields such as Author and Location can be helpful for your visitors to provide more context, but are generally not as important from an SEO standpoint.
To learn more about metadata and the individual fields, please see our metadata help documentation.
Search engines only index content that's actually visible on the page, so check your gallery display styles to make sure everything is properly displayed.