A newsletter is an often underutilized tool, ideal for promoting sales, studio events, or new offerings. What you may not know is that your Pro/Studio PhotoDeck membership already comes with an easy-to-use mailing facility that allows you to send out newsletters to your existing client list within minutes.
To create a new mailing, simply navigate to My Business / Mailings, then click on Create a new mailing. Once you’ve selected which clients you want to reach, simply insert a title and use the visual editor to format your message.
While you’re preparing to send out your first newsletter, it be a good opportunity to clean up your client list and create some groups.
Choosing a good title is essential, as it can mean the difference between your message being opened or going straight to the trash folder. Try to keep it short and catchy, but be aware of your messaging: a “clickbait” title may not resonate well with your professional clients.
We recommend that you first send yourself a test message to see what your mailing will look like to your clients. Feel free to insert images and links, but keep in mind that emails are often met with a short attention span. Depending on your goals, a simple message with a clear call to action will be most effective.