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Transform image discovery on your website, with Similarity Search
The PhotoDeck blog - 13 Oct 2025

Transform image discovery on your website, with Similarity Search

We’re thrilled to announce a powerful new feature that will transform how your clients and users explore your images: Similarity Search!

Imagine a client interested in an image. Instead of seeing just that image and the ones around it in the gallery, they get a full selection of automatically curated alternatives from your whole website.

Similarity Search does not rely on keywords. It uses the latest in artificial intelligence to understand the content and meaning of your images, linking visuals that might look different in style and colors, but are conceptually aligned.

This isn’t just about finding pictures that look alike; it’s about revealing the connections within your collection and offering your audience a more intuitive, engaging browsing experience.

Public website media enlarged similar button

How it works on your website

On images that have been analyzed for similarity search, a simple new button will appear to find related images in a single click. (And as usual with PhotoDeck, you have control over its placement and appearance.)

Public website media enlarged similar carrousel The Similar Images Carousel take this a step further. It displays a selection of related images right next to the one your client is viewing. It’s a quick, visually appealing way to encourage deeper exploration, and we’ve found it’s surprisingly addictive!

Similarity Search in your admin space

Similarity Search is also available in your administration space: this not only helps you test the search, it is also a great tool to help organize your images or to find duplicates.

Getting started is quick and easy:

  1. Allow your website to display the features: Under My Website, click on the button to apply pending changes to your website.
  2. Update your gallery display styles: The Similar Images Carousel has been added to the E-Shop and Stock display styles, and the Similar Images button to the other display styles. You can either simply hit the Reset button for any given gallery style to get these latest defaults, or, if you have previously customized your styles, adjust them to add these features yourself.
  3. Analyze images to make them available for Similarity Search: Under My Images & Videos, create a new AI assistant for Similarity Search, and apply it to the images you want to analyze. Note that your plan’s microjob monthly limit applies also to this analysis.

And that’s it! Start exploring the power of these new features and watch your users discover more of your collection!

We’re super excited about this new feature and look forward to seeing it being used widely in PhotoDeck. We’re keeping it in BETA status until then, so let us know how it’s working for you!

For a more extensive description of this feature, please head over to the Similarity Search help page ›

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