Face recognition & selfie search
Use AI to instantly find all images of a specific person, increasing client engagement and sales for event photography.

In event and sport photography, face recognition is a game-changer. It makes it exceptionally fast, easy, and fun for clients and visitors to locate every image of themselves in your collection, directly translating to reduced friction and, for professional photographers, increased sales.
Using state-of-the-art AI, PhotoDeck’s facial search matches faces with high accuracy, allowing your customers to find all relevant photos of a specific person starting from just a single image.
Easy discovery with Faceclick
The Faceclick feature allows clients to simply click on a face in any indexed image to instantly generate a search result page showing all other photos of that person. This eliminates the need for them to manually sift through hundreds of gallery thumbnails or type in complex keywords. It is highly effective for:
- Event and Sport Photographers: Clients can quickly gather every photo featuring them, leading to larger purchase orders.
- Corporate Teams: find rapidly all available photos of an employee or executive within a corporate library.
The Selfie Search advantage
The Selfie Search takes ease-of-use one step further. It allows visitors on your website to take a picture of themselves using their computer or smartphone camera and immediately search your galleries for matching images. This creates a memorable, engaging experience that encourages high conversion, especially for high-volume events like races, festivals, or conferences.
- You can integrate the search button directly into your search bar or embed it on your front page for maximum visibility.
- It offers a dynamic and modern search method that feels instant and personal.
Full control over privacy and accuracy
Protecting your data and your clients’ privacy is important. The face detection and recognition processes are performed entirely on PhotoDeck’s own servers; no information is submitted to external services or linked to other databases. The system only performs a search for identical faces, it does not attempt to identify people.
Furthermore, you maintain control over the search results by adjusting the confidence level. This allows you to fine-tune the system to prioritize:
- High Accuracy: Only show the most certain matches, minimizing irrelevant results.
- High Coverage: Show all potential matches, ensuring no image of the person is missed.
Search results respect gallery permissions, meaning clients will only find images in the public or private galleries they are authorized to access, maintaining your required level of privacy.

FAQ
As an event photographer, how can I make it easier for people to find and buy all their photos from my website?
PhotoDeck’s Face Recognition search and Selfie Search allow clients to instantly find every image of themselves. By clicking on a face in a photo (Faceclick) or by uploading a quick selfie, they can quickly compile their personal collection, which directly simplifies the ordering process and increases the quantity of images purchased.
I photograph races and large groups. How can I offer a quick, modern way for participants to search for themselves without typing bib numbers?
The Selfie Search feature is ideal for this. Participants can use their smartphone to take a quick photo and instantly search your gallery. This is a highly engaging alternative to manual text entry, making the process faster and more enjoyable for the customer.
Does it work with sunglasses or helmets?
Yes, especially if the face is large enough in the image, but it is slightly less accurate than with bare faces.
My clients worry about privacy. How does PhotoDeck’s face recognition feature handle sensitive data?
PhotoDeck performs all face detection and recognition on its own servers and does not share or link data with external services or databases. The system only searches for identical faces based on an input image; it does not identify people. Images in a private gallery are only findable by people authorized to access the gallery.